SEO Proposal – JR Upskill Forge | Kodetimize
SEO Proposal

Performance SEO

for JR Upskill Forge

Ramya Kunooru, Founder
JR Upskill Forge × Henry Harvin
June 2025

kodetimize.com

Hyderabad, India

01

Understanding Your Business

JR Upskill Forge is an authorized Henry Harvin franchise in Hyderabad, offering premium professional certification programs across technology, management, and finance verticals. The objective is to build a strong organic pipeline that converts high-intent local and national candidates into program enrollments — reducing dependence on paid ads over time.

The SEO Opportunity

Your franchise subdomain (jrupskillforge.henryharvin.com) is positioned within a high-authority parent domain — Henry Harvin has strong national domain authority. This is a significant advantage. With targeted on-page optimization for Hyderabad-specific, high-intent searches like “digital marketing certification Hyderabad” or “SAP FICO training near me”, your pages can rank faster than a standalone new domain would.

Website Architecture

Unlike a standard brochure website, your site is a multi-page course catalogue. We’ve segmented pages by priority for efficient, results-driven optimization:

Homepage Course Landing Pages School/Category Pages Review & Testimonial Pages Blog / Knowledge Hub Contact & Support Pages
02

Scope of Work

Technical SEO Foundation

A full site audit to identify and fix structural issues holding your rankings back.

  • Crawlability & indexability audit (Google Search Console setup/review)
  • Core Web Vitals & mobile usability analysis
  • Duplicate content & canonical tag fixes
  • Sitemap and robots.txt optimization
  • Schema markup implementation (Course, Review, LocalBusiness)

On-Page SEO — Priority Course Pages

In-depth optimization for the highest-value pages driving enrollment decisions.

  • Keyword research targeting high-intent queries per course
  • Title tag & meta description rewriting
  • H1/H2/H3 heading hierarchy restructuring
  • Content enhancement (where CMS access allows)
  • Internal linking strategy across course pages

Local SEO

Targeting high-intent candidates actively searching in Hyderabad and Telangana.

  • Google Business Profile optimization
  • Location-specific keyword integration
  • Local citations and directory consistency

Monthly Reporting

Clear, jargon-free reports every month — organic traffic, keyword rankings, lead source attribution from GSC, and next-month priorities.

03

What You Receive Monthly

Keyword research document (per course)
On-page optimization for priority pages
Technical audit report with fix checklist
Schema markup implementation
Google Search Console monitoring
Google Analytics setup & review
Monthly rank tracking report
Internal linking structure map
Local SEO optimization
Content recommendations (blog topics)
Competitor gap analysis (quarterly)
Strategy call / check-in each month
04

Engagement Timeline

Week 1 — Discovery & Audit

Technical audit, keyword mapping, access setup (GSC, Analytics, CMS if available)

Week 2–3 — Foundation Work

Technical fixes, on-page optimization of top 5 priority course pages, schema implementation

Week 4 — Reporting & Next Sprint

First report delivered, local SEO activated, next month’s page targets confirmed

Month 2–3 — Scaling

Expand to more course pages, blog strategy begins, backlink opportunities identified

05

Investment Packages

Option 2
Growth Kickstart
₹30,000
/month · First 3 months
Introductory pricing
  • Complete SEO
  • Technical SEO
  • On-page SEO
  • Off-page SEO
  • Google Ads Management
  • Meta Ads Management
  • Monthly Reporting
  • Ad budget excluded
Content writing & social media not included
✦ Recommended
Option 1
Complete Growth
₹35,000
/month
  • Complete SEO
  • Technical SEO
  • On-page SEO
  • Off-page SEO
  • Google Ads Management
  • Meta Ads Management
  • Monthly Reporting
  • Ad budget excluded
Content writing & social media not included
Option 3
Full Digital Partner
₹38,000
/month
Includes Social Media
  • Everything in Option 1
  • Monthly Social Media Calendar
  • 3 deliverables/week
  • 2 Static Posts — Course Promotion
  • 1 AI-Generated Reel/week
  • Ad budget excluded

Note: Ad budgets for Google Ads and Meta Ads are to be maintained separately by the client. All packages are billed monthly with a minimum 3-month commitment. Content writing is not included in Options 1 & 2.

06

Terms & Conditions

3 months
Monthly, in advance
Monthly (every 30 days)
UPI / Bank Transfer
GSC, GA4 (view access)
30 days from date of issue
07

Why Kodetimize

Boutique Focus, Not Assembly Line

At Kodetimize, we work with a selective client roster — your account is never handed to a junior executive or lost in a stack of 50 others. The senior SEO specialist on your account is the same person doing the strategy, execution, and reporting. You get direct access, not an account manager buffer.

EdTech & Training Vertical Experience

We understand how course-seekers search — the intent journey from “best digital marketing course” to “digital marketing certification Hyderabad with placement support.” Our keyword strategies are built around conversion intent, not just traffic volume.

Hyderabad-First SEO

As a Hyderabad-based agency, we have direct insight into the local search behaviour of your target candidates. Local SEO for the Hyderabad market isn’t an add-on for us — it’s core to how we think about your visibility.

Transparent, Measurable Results

No vanity metrics. Every report ties back to what matters — keyword rankings for your core courses, organic traffic trends, and leads generated through organic search. We set clear KPI benchmarks before we begin.

Ready to Start Growing?

Let’s take the next step. A free mini-audit of your top 5 course pages is available before you commit — so you can see exactly what we’d be doing.

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